Vol 5. The best way to start your meetings, how 'Enabled Haggling' works, and why AI tools won't stick
Dive into the 5th edition of 'The Sketch', exploring the starting with a simple question transforms a meeting, where truly great UX originates from, and why stickiness will determine AI that lasts.
Framework of the Week - TWAGMI
Ah TWBAGMI, a sh*ttier, less understandable version of WAGMI - this popular crypto term shared as everyone kept making magic internet money.
While WAGMI was more of a nice idea that didn’t quite become a reality, TWAGMI is truly a wonderful idea and a wonderful reality.
This is what it stands for:
This
Would
Be
A
Good
Meeting
If….
Let’s talk about why it works and why you should start using it too!
If you’ve never heard of the term ‘Priming’, you should look into it. It’s what I did with you at the start of this email with the image of a smiling emoji, it was to prime you to smile as you read my newsletter so you feel like you enjoyed reading it even though you hated it.
Priming is very well known in psychology, and it has huge benefits when used in specific environments.
The idea of priming is to essentially show something to stimulate a certain thought.
This is exactly what TWAGMI does too.
By starting your meeting and stating what would make it a good meeting, you frame reality as ‘this will now be good’. Here’s an example of TWAGMI in action:
This is tremendously powerful in meetings you run with your team members. Usually, people that work on Product and design experiences, need to showcase their work or demo it. I first learn the framework from Peter Karpas, who learnt it in the early Paypal days.
Therefore you might be running meetings, or at least the centre of attention on a lot of them. And even if you don’t build products, this is highly applicable if you run meetings generally.
Not only can this prime your audience, but it is also a succinct way to start a meeting, and you can simply use the bullet points as a mini agenda for the rest of the meeting.
Experience of the Week - Enabled haggling
To me, this is an example of truly fantastic User Experience work.
Our experience comes from a platform in Pakistan, Indriver, which I stumbled onto from this LinkedIn post last week.
Unlike most ride-hailing experiences in the West, where the price is set by Uber/Bolt/Lyft and the customer and rider choose to take it or not, Indriver does something completely different:
They allow riders to select their desired location, and then the drivers bid for it. The rider then is allowed to choose the driver and everyone wins.
The reason this is fantastic UX is not because of the experience itself, but actually how it came it be. It was borne out of a problem, not just an idea that was shared and became popular.
InDrive went for this approach because they found issues in their market, where their drivers would try to game the system to get the greatest commissions, and would constantly cancel rides and call the user to ask where they were going.
Amazon Relay also does this on their freight delivery services, allowing customers to get their orders early, should they wish, and letting delivery drivers bid for orders. As this is not a typical ‘customer-facing’ application, you’ll rarely see or hear about it.
These types of experiences are great reminders to search outside of your typical zone of products, in established markets like Europe & the US.
You might just get a different perspective 😉
AI thought piece - New tools that don’t stick
There are so many new AI tools every single damn day.
Check Twitter, ProductHunt, and TechCrunch; someone is launching something revolutionary, getting funded or getting 20k signups.
These are the things that make headlines naturally.
Do you know what doesn’t make headlines?
Stickiness.
Getting traction on a new product is fantastic, but keeping those excited users on the platform for a long time is a whole new issue.
With all these new tools coming, I wondered how many actually stick?
I’ve used a few different applications since AI got hot at the end of 2022, and I’ve generally been a person that’s on the lookout for new tools.
But even I’m getting tired here.
We can only regularly use so many products, otherwise our workflows would be ruined.
The market can have lots and lots of niches, but a lot of these releases have been jumping on the AI bandwagon more than truly delivering a value-add with the technology.
How many do you think will stick?
Retention and engagement are key parts of a product’s UX, and these companies will need to focus heavily on that to maintain their moats.
Stay tuned for case studies and techniques to increase stickiness in future posts!